Industry leading professionals are joining us from Engagio, ON24, SnapApp, Heinz Marketing, Unbounce, and IDC to bring their tried and true insights and best practices in leveraging advocacy and creating amazing customer experiences.

Join us for this virtual summit to learn, connect with others, and conquer customer advocacy.




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For advocate marketing resources and best practices, check out our content library to learn more!


What you can expect


Self-guided learning

Build your own agenda from the session speakers to make the most of your day and bring value back to your team.

Actionable Insights
Use strategies and tactics shared by session speakers to help transform your current customer marketing efforts.

Networking
Connect with other customer and advocate marketers in the community through the virtual networking center.

Here’s how it works

  1. Register for the event, and we’ll send you your confirmation details.

  2. On the day of the event, use your confirmation link to log-in.

  3. On the day of the event, the space is all yours! You’ll be able to access all the different sessions that will be taking place, view the day’s agenda, and check out the networking lounge.

KEYNOTE SESSIONS



Mark Organ
 
OPENING KEYNOTE | 8:30 AM PT / 11:30 AM ET

MARK ORGAN
CEO and Founder, Influitive
Transforming Marketing Begins with Advocates


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9:15 AM PT / 12:15 PM ET

MATT HEINZ
President, Heinz Marketing
The Advocate Effect: How Internal & External Advocates can Accelerate Deal Velocity & Conversion
Jesse Goldman


10:00AM PT / 1:00 PM ET


JESSE GOLDMAN
VP of Customer Success, Influitive
How Your Customer Journey Can Enable High-Impact, High-Efficiency Advocate Marketing
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11:00 AM PT/ 2:00 PM ET


MARY WARDLEY
VP, CRM and Customer Experience, IDC
The Importance of Advocacy in Marketing and Services Processes
Carlos Gonzalez

11:00 AM PT/ 2:00 PM ET

CARLOS GONZALEZ
VP, Customer Success Operations, Ceridian
The Importance of Advocacy in Marketing and Services Processes

TRACK 1


Expert Advice & How To's

On-demand sessions to share campaign ideas, interactive strategies, and tools to support your customer marketing and advocate programs



Sujan Patel

SUJAN PATEL
Co-founder, Web Profits

How To Leverage Your Customer for Content Marketing

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ALEXA HUBLEY
Customer Communications Specialist, Unbounce

Master Customer Marketing By Watching Romantic Comedies

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VANESSA PORTER
Director, Interactive Strategist Group, SnapApp

Content That Guides: Interactive Ways to Enhance Your Customers’ Learning


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REBECCA ROGEZ
Customer Success Manager, Vidyard

How To Wow Your Customers and Generate True Advocacy with Video
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SCOTT FEHR
VP of Customer Success, Engagio

Orchestrating Customer Success with Engagio PlayMaker
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MIKE BERNARD
VP, Marketing and Sales Operations, Relationship One

How Advocacy Made My Career
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ADRIAN CHANG
Director, Customer Marketing Programs, Oracle
Oracle Marketing Cloud Case Study:
Tips for Marketers to Drive Superior Customer Experiences

TRACK 2


Practioner Case Studies & Best Practices

These on-demand sessions will walk you through how practitioners are running their own unique advocate, customer, and influencer programs.


Peter Garza

PETER GARZA
Vice President of Marketing, InTouch Health
Customer Advocacy is The New Demand Gen

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TIFFANY BEDDOW
Senior Customer Marketing Manager, ON24

How To Crowd Source Your Customers Voice To Drive Pipeline


Becca Taylor
 

BECCA TAYLOR
Influence Marketing Manager, HPE

Influencers: A Special Kind Of Advocate


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CRISTINA MELLUZZI
Head of Advocacy, Cisco

Cisco Isn't Changing The World... Their Customers Are

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FRANCESCA KRIHELY
Senior Manager, Developer Advocacy, MongoDB
Finding the Giants:
Creating and Nurturing Community Advocates

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RAY LAU
Customer Advocacy Marketing Manager, PowerDMS

How Customer Success Can Fuel Your Advocacy

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JESSICA MITCHELL
Customer Marketing Manager, Hero

Guiding Customers Down the Path to Success with Customer Marketing & Advocacy

Ryan Quackenbush

RYAN QUACKENBUSH
Advocacy Programs Manager, Apprenda

Gamifying An Open Source Community

Bridget Heaton

BRIDGET HEATON
Social and Advocacy Manager, Schoology

Building and Scaling An Internal and External Advocacy Culture

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EVAN JACOBS
Senior Manager, Customer Marketing & Advocacy, Rapid7

How To Leverage The Voice of Your Advocates

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Say hello to our amazing summit partners!

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