Your advocacy journey starts here
Join advocate marketing experts and enthusiasts from Heinz Marketing, Wiley Education, Marketo and Blackbaud to learn about launching an award winning referral program, guidelines for developing a business case, and how to engage with your executive team around advocacy.
Each step, speaker, and topic in this series has been curated to bring you the best strategies towards getting buy-in and kickstarting your own advocacy program, all in bite-sized 15 minute sessions.
See the full schedule below, and register now!
Check out the advocacy and customer engagement mentor stories and best practices on our site here!
Self-guided learning
Build your own agenda from the session speakers to make the most of your day and bring value back to your team.
Actionable Insights
Use strategies and tactics shared by session speakers to help transform your current customer marketing efforts.
Networking
Connect with other customer and advocate marketers in the community through the virtual networking center.
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How Advocates Can Drive Strategic Value For Your C-Suite
On-Demand
Mark Organ |
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Why No B2B Company Should Write Their Own Customer Stories
On-Demand
Jesse Ariss |
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Empowering Staff to Engage with Influencers & Advocates
On-Demand
Matt Heinz |
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Blackbaud Champions: How I Created An Award-Winning Advocacy Program
Michael Beahm |
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The Art of the Advocacy Business Case: How To Get Executive Buy-In
On-Demand
Tracy Staniland |
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Ditch your Deck: How to Create Advocate-Driven Conferences
On-Demand
Nicole Dingley |
Uncovering and Empowering Your Advocates
On-Demand
Sujan Patel |
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
On-Demand
Tiffany Beddow |
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Six Habits of Highly Effective Advocate Marketers
THURSDAY, NOVEMBER 9
Deena Zenyk |
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Advocate Marketing at Marketo: How To Run A Top-Notch Product Review Campaign
THURSDAY, NOVEMBER 16
Katie Pope |
Customer Communications Specialist
Unbounce
Customer Success Manager
Vidyard
On-demand sessions to share campaign ideas, interactive strategies, and tools to support your customer marketing and advocate programs
VP of Customer Success, Engagio
Senior Customer Marketing Manager, Rapid7
These on-demand sessions will walk you through how practitioners are running their own unique advocate, customer, and influencer programs.
How To Crowd Source Your Customers Voice To Drive Pipeline
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