Your advocacy journey starts here

Join advocate marketing experts and enthusiasts from Heinz Marketing, Wiley Education, Marketo and Blackbaud to learn about launching an award winning referral program, guidelines for developing a business case, and how to engage with your executive team around advocacy.

Each step, speaker, and topic in this series has been curated to bring you the best strategies towards getting buy-in and kickstarting your own advocacy program, all in bite-sized 15 minute sessions.

See the full schedule below, and register now!

This series is now on-demand!

Check out the advocacy and customer engagement mentor stories and best practices on our site here!


What you can expect

Self-guided learning

Build your own agenda from the session speakers to make the most of your day and bring value back to your team.

Actionable Insights
Use strategies and tactics shared by session speakers to help transform your current customer marketing efforts.

Connect with other customer and advocate marketers in the community through the virtual networking center.

Here’s how it works

  1. Register for the event, and we’ll send you your confirmation details.

  2. On the day of the event, use your confirmation link to log-in.

  3. On the day of the event, the space is all yours! You’ll be able to access all the different sessions that will be taking place, view the day’s agenda, and check out the networking lounge.


From engaging your advocates in your upcoming conference to running an award-winning program, our speakers are getting ready to share their strategies towards advocacy development and engagement.

See the series schedule and topics below! 

Mark Organ
How Advocates Can Drive Strategic Value For Your C-Suite

Mark Organ
CEO and Founder, Influitive


Why No B2B Company Should Write Their Own Customer Stories

Jesse Ariss
Senior Product Marketing Manager, Vidyard

Empowering Staff to Engage with Influencers & Advocates

Matt Heinz
President, Heinz Marketing

Blackbaud Champions: How I Created An Award-Winning Advocacy Program

Michael Beahm
Senior Customer Marketing Manager, Blackbaud

The Art of the Advocacy Business Case: How To Get Executive Buy-In

Tracy Staniland
Director of Marketing, PolicyMedical

Ditch your Deck: How to Create Advocate-Driven Conferences

Nicole Dingley
Senior Customer Success Marketing Manager, Wiley Education

Sujan Patel
Uncovering and Empowering Your Advocates

Sujan Patel
Founder, Web Profits

How ON24 Uses Ungated Customer Stories To Drive Pipeline

Tiffany Beddow
Senior Customer Marketing Manager, ON24

Deena Z.jpg
Six Habits of Highly Effective Advocate Marketers

Deena Zenyk
Principal Consultant & Head of Center of Excellence, Influitive
2:00pm - 2:15pm ET / 11:00am - 11:15pm PT

Katie Pope
Advocate Marketing at Marketo: How To Run A Top-Notch Product Review Campaign

Katie Pope
Customer Marketing Manager, Iterable
2:00pm - 2:15pm ET / 11:00am - 11:15pm PT


Expert Advice & How To's

On-demand sessions to share campaign ideas, interactive strategies, and tools to support your customer marketing and advocate programs


Practioner Case Studies & Best Practices

These on-demand sessions will walk you through how practitioners are running their own unique advocate, customer, and influencer programs.

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