Influitive





Capture (And Keep) The Attention Of The Elusive Executive




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THE EBOOK NOW


Gaining buy-in from executives is critical to growing and maintaining your customer base. However, getting the attention of these notoriously busy people—and then holding onto it— requires a careful balancing act. Waste their time once and they won’t look at you twice.

In this new eBook, marketing and sales professionals will learn:

• the art and science behind engaging executives
• insights into the executive personality type 
• the key challenges you’ll face when communicating with them 
• strategies for delivering value to executives 
• how to incentivize executives to become advocates for your brand

You’ll also get insider tips and best practices from marketers who have experience engaging executives, including:

“Authority and leadership is what separates influential executives from the pack. Focus on their pain points, needs, and aspirations—not yourself. That’s the most effective way to build trust with them.” 
Jeff Vance, Head of Marketing Strategy at Aryaka

“It’s all about the bottom line for them—revenue growth, cost savings/avoidance, and return on investment. You have only a few seconds to get your point across, so make a strong story using metrics.” 
Liz Pedro, Director of Customer Success Marketing at Mitel

Gaining buy-in from executives is critical to growing and maintaining your customer base. However, getting the attention of these notoriously busy people—and then holding onto it— requires a careful balancing act. Waste their time once and they won’t look at you twice.

In this new eBook, marketing and sales professionals will learn:

• the art and science behind engaging executives
• insights into the executive personality type
• the key challenges you’ll face when communicating with them
• strategies for delivering value to executives
• how to incentivize executives to become advocates for your brand

You’ll also get insider tips and best practices from marketers who have experience engaging executives, including:

“Authority and leadership is what separates influential executives from the pack. Focus on their pain points, needs, and aspirations—not yourself. That’s the most effective way to build trust with them.”
Jeff Vance, Head of Marketing Strategy at Aryaka

“It’s all about the bottom line for them—revenue growth, cost savings/avoidance, and return on investment. You have only a few seconds to get your point across, so make a strong story using metrics.”
Liz Pedro, Director of Customer Success Marketing at Mitel

Capture (And Keep) The Attention Of The Elusive Executive

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DOWNLOAD
THE EBOOK NOW