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Case Study: How Customer Advocacy Fuels North America’s Fastest-Growing Company




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THE CASE STUDY

Customer advocacy in action: The Acquia Insiders

In 2013, Acquia made customer advocacy a company-wide priority and launched an advocate marketing program called the Acquia Insiders. By the end of the year, Acquia was named the fastest-growing private company in North America.


There’s nothing like growth to put pressure on marketing,” says the company’s CMO, Tom Wentworth, ”and my challenge is finding ways to continue that level of growth.” This new case study outlines how the commercial open-source software company turns Drupal users into Acquia advocates:

• The goals of Acquia’s advocate marketing program
• Recruiting customers, partners and fans
• Keeping Acquia’s advocates engaged
• What’s next for the Acquia Insiders
• Tom’s most important “lessons learned”

The case study also contains impressive results from the Acquia Insiders, including sales references, awards, beta testers, reviews and more.

How are your customers fueling the growth of your business?

Customer advocacy in action: The Acquia Insiders

In 2013, Acquia made customer advocacy a company-wide priority and launched an advocate marketing program called the Acquia Insiders. By the end of the year, Acquia was named the fastest-growing private company in North America.


There’s nothing like growth to put pressure on marketing,” says the company’s CMO, Tom Wentworth, ”and my challenge is finding ways to continue that level of growth.” This new case study outlines how the commercial open-source software company turns Drupal users into Acquia advocates:

• The goals of Acquia’s advocate marketing program
• Recruiting customers, partners and fans
• Keeping Acquia’s advocates engaged
• What’s next for the Acquia Insiders
• Tom’s most important “lessons learned”

The case study also contains impressive results from the Acquia Insiders, including sales references, awards, beta testers, reviews and more.

How are your customers fueling the growth of your business?

Case Study: How Customer Advocacy Fuels North America’s Fastest-Growing Company

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DOWNLOAD
THE CASE STUDY