The biggest reason developer solutions become widely adopted as category leaders today has little to do with traditional marketing; their success comes from building a grassroots advocate community that believes in, uses and actively promotes their product.

In this webinar, Mike Stowe, developer relations expert and current Director of Community at Tigera, will explain how your company can create an "advocate-first" developer relations strategy that will help you:

  • Understand why traditional developer relations programs need an upgrade
  • Build a strong community of vocal advocates that will promote your brand
  • Measure the success of your developer relations program
Mike Stowe
Director of Community

Truman Tang
Director of Marketing, Customer, and Advocacy

Nicole Granucci
Head of Global Customer Marketing, Genesys

Jim Williams
Vice President of Marketing, Influitive