What’s in the Playbook?


The Advocate Marketing Playbook, created by TOPO, provides marketers with a blueprint from which to build and manage a successful advocate marketing program; it’s a detailed “how-to” guide based on proven best practices.


Part 1: Your introduction to advocate marketing

Part 2: Laying the foundation for a world-class advocate marketing program

Part 3: From planning to identifying and onboarding advocates

Part 4: Engaging and rewarding your advocates


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Part 5: Tracking and analyzing the results of your advocate marketing program


  •  Step 5: Analyze
  •  Sample advocate marketing metrics dashboard
  •  Getting started with advocate marketing
  •  Advocate marketing process map
  •  How to: The 30-step advocate marketing process
  •  Monthly advocate marketing program calendar



Who should use the Playbook?


Marketers who want to incorporate customers into their sales and marketing programs in a meaningful and systematic way should find it particularly useful.


How to use the Playbook


The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you through the process of planning and launching your own advocate marketing program.


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The Advocate Marketing Playbook

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