The Advocate Marketing Playbook, created by TOPO, provides marketers with a blueprint from which to build and manage a successful advocate marketing program; it’s a detailed “how-to” guide based on proven best practices.
Part 1: Your introduction to advocate marketing
Part 2: Laying the foundation for a world-class advocate marketing program
Part 3: From planning to identifying and onboarding advocates
Part 4: Engaging and rewarding your advocates
Part 5: Tracking and analyzing the results of your advocate marketing program
Marketers who want to incorporate customers into their sales and marketing programs in a meaningful and systematic way should find it particularly useful.
The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you through the process of planning and launching your own advocate marketing program.
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