Influitive





Time to upgrade your customer reference program to advocate marketing?




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THE RESEARCH

Key findings in the report

Customers prefer to educate themselves through peer-created content online – without vendor communication.

Despite questioning the value of outdated customer reference programs, Forrester cites research that indicates enterprise marketers continue to spend more than $250,000 annually on them.

Advocate programs capture the enthusiasm of customers much more effectively than customer reference programs.

Now’s the time to adjust from collecting static customer case studies to developing more agile, digital, advocacy programs.

Key findings in the report

Customers prefer to educate themselves through peer-created content online – without vendor communication.

Despite questioning the value of outdated customer reference programs, Forrester cites research that indicates enterprise marketers continue to spend more than $250,000 annually on them.

Advocate programs capture the enthusiasm of customers much more effectively than customer reference programs.

Now’s the time to adjust from collecting static customer case studies to developing more agile, digital, advocacy programs.

Time to upgrade your customer reference program to advocate marketing?

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DOWNLOAD
THE RESEARCH