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Despite admitting year after year that the content you produce isn’t as effective or engaging as you’d like, B2B marketers continue to allocate more budget to churn out more content. As a result, there are more company-centric blogs, eBooks, podcasts and case studies than any buyer could ever hope to consume in a lifetime -- let alone a buying cycle.

As your annoyed audience tunes out the noise, your response rates and subscribers plateau while email unsubscribes go through the roof. They’re no longer looking for perfectly polished corporate stories. They want authentic, human perspectives from people they can trust (ahem, not you).


Join us for a series of live video interviews with leading content marketing experts -- your Content Marketing Mentors -- to discuss the challenges facing B2B marketers in the era of “content shock” and the best ways to reach your audience with authentic content they actually want to read.


Next Episode: Tuesday, December 13th - 2 PM ET 

Mark Schaefer - Blogger, Best Selling Author

Faculty at Rutgers University



Past Mentor Sessions (available on demand):


Tuesday, December 6th at 2 PM ET 

Ardath Albee - CEO, Marketing Interactions

50 Most Influential People in Sales and Lead Management


Wednesday, November 30th at 2 PM ET

Jay Acunzo - Founder, Host & Writer, Unthinkable Media 

VP Platform, NextView Ventures


Thursday, November 17th at 2 PM ET 

Andy Crestodina - Co-Founder & Director, Orbit Media Studios

Founder of Content Jam, Chicago's largest content marketing conference

Author of Content Chemistry 



4 CUSTOMER FOCUSED SESSIONS

Founder, Host & Writer, Unthinkable Media

VP of Platform, NextView Ventures

Co-Founder, Boston Content

Event has Passed

CEO, Marketing Interactions

50 Most Influential People in Sales and Lead Management

Author Digital Relevance and eMarketing Strategies for the Complex Sale

EVENT HAS PASSED

Tuesday, december 13th at 2:00 PM ET

Blogger at Grow, Top 5 Marketing Blog

Five time best-selling author including The Tao of Twitter and Content Code

Faculty at Rutgers University 

with:
Jay Acunzo
Founder, Host & Writer
with:
Andy Crestodina
Co-Founder & Strategic Director
with:
Ardath Albee
CEO
with:
Mark Schaefer
Blogger, Best Selling Author
Copyright 2016 |nfluitive | Privacy Policy

Co-Founder and Strategic Director, Orbit Media Studios

Founder of Content Jam, Chicago's largest content marketing conference

Author of Content Chemistry.

EVENT HAS PASSED

Despite admitting year after year that the content you produce isn’t as effective or engaging as you’d like, B2B marketers continue to allocate more budget to churn out more content. As a result, there are more company-centric blogs, eBooks, podcasts and case studies than any buyer could ever hope to consume in a lifetime -- let alone a buying cycle.

As your annoyed audience tunes out the noise, your response rates and subscribers plateau while email unsubscribes go through the roof. They’re no longer looking for perfectly polished corporate stories. They want authentic, human perspectives from people they can trust (ahem, not you).

Join us for a series of live video interviews with leading content marketing experts -- your Content Marketing Mentors -- to discuss the challenges facing B2B marketers in the era of “content shock” and the best ways to reach your audience with authentic content they actually want to read.

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