Next Gen Customer Experience Series

December 14th - 18th, 2015

You don't control your brand anymore -- your customers do. It can be built up (or torn down) in what they say on social media, in reviews and in one-to-one conversations with their peers. The only thing they care about: the customer experience. In fact, 89% of B2B marketers say they expect to compete primarily on the customer experience by 2016, according to Gartner. Are you prepared to face that reality in just a few weeks?

In the Next Gen Customer Experience webinar series, five forward-thinking marketing leaders will share their vision and provide actionable next steps for creating a best-in-class customer experience throughout the customer lifecycle.

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Next Gen Customer Experience Series

December 14th - 18th, 2015

You don't control your brand anymore -- your customers do. It can be built up (or torn down) in what they say on social media, in reviews and in one-to-one conversations with their peers. The only thing they care about: the customer experience. In fact, 89% of B2B marketers say they expect to compete primarily on the customer experience by 2016, according to Gartner. Are you prepared to face that reality in just a few weeks?

In the Next Gen Customer Experience webinar series, five forward-thinking marketing leaders will share their vision and provide actionable next steps for creating a best-in-class customer experience throughout the customer lifecycle.

Can’t attend? Register anyway and we’ll send you the recordings on December 18.

Monday, December 14, 2015
Using Social Data To Enhance The Customer Experience

Social data is so much more than numbers. Learn how to listen to your customers, build deeper connections, and respond with authentic insights and content to serve them better throughout the customer experience.

with: Catie IveyVP of Client Partnerships
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Tuesday December 15, 2015
What Every CMO Needs To Know About Delivering A Better Customer Experience

As marketers put more investment in digital tools and in delivering a better customer experience, the importance of gaining a deeper understanding of the customer will only grow. In this webinar, Nick Stein, SVP of Marketing at Vision Critical, will explain how successful marketers are prioritizing customer intelligence—and what this means for your brand.

with: Nick Stein, SVP of Marketing
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Wednesday, December 16, 2015
Brand Building In The Age Of The Customer Experience

Whether you like it or not, a new version of your brand is emerging on the social web – one you may not even be aware exists. Forward-thinking marketing leaders are discovering that the key to generating positive buzz around their brand is to deliver a delightful customer experience that turns customers into advocates.

with: Jim Williams, VP of Marketing 
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Thursday, December 17, 2015
Building 1:1 Customer Relationships At Scale With Personalized Video

We all crave to be seen as unique individuals. But in B2B marketing, does individual connection have to come at a sacrifice to scalability? Not in the world of personalized video. Imagine you could invite all of your customers into their own, unique video story. Not only would this get them watching and keep them watching but it would build 1:1 relationships in an ever more impersonal world.

with: Jeff Gadway, Head of Product Marketing
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Friday, December 18, 2015
Marketing/Customer Success Alignment: The Path To A Better Customer Experience

More and more, CMOs are expected to be responsible for the customer experience, but they can't do it alone. Learn how a strong partnership between marketing and customer success impacts the customer experience -- and your revenue.

with: Lincoln Murphy, Customer Success Evangelist

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5 DAYS OF CUSTOMER FOCUSED SESSIONS

What Every CMO Needs To Know About Delivering A Better Customer Experience

As marketers put more investment in digital tools and in delivering a better customer experience, the importance of gaining a deeper understanding of the customer will only grow. In this webinar, Nick Stein, SVP of Marketing at Vision Critical, will explain how successful marketers are prioritizing customer intelligence—and what this means
for your brand.

WATCH IT ON-DEMAND

WATCH IT ON-DEMAND 

Marketing/Customer Success Alignment: The Path To A Better Customer Experience

More and more, CMOs are expected to be responsible for the customer experience, but they can't do it alone. Learn how a strong partnership between marketing and customer success impacts the customer experience -- and your revenue.

Using Social Data To Enhance The Customer Experience

WATCH IT ON-DEMAND

Social data is so much more than numbers. Learn how to listen to your customers, build deeper connections, and respond with authentic insights and content to serve them better throughout the customer experience.

Whether you like it or not, a new version of your brand is emerging on the social web – one you may not even be aware exists. Forward-thinking marketing leaders are discovering that the key to generating positive buzz around their brand is to deliver a delightful customer experience that turns customers into advocates.


WATCH IT ON-DEMAND

Brand Building In The Age Of The Customer Experience

WATCH IT ON-DEMAND

Building 1:1 Customer Relationships At Scale With Personalized Video

We all crave to be seen as unique individuals. But in B2B marketing, does individual connection have to come at a sacrifice to scalability? Not in the world of personalized video. Imagine you could invite all of your customers into their own, unique video story. Not only would this get them watching and keep them watching but it would build 1:1 relationships in an ever more impersonal world.

with:
Nick Stein
SVP of Marketing
with:
Catie Ivey
VP of Client Partnerships
with:
Jim Williams
VP of Marketing
with:
Jeff Gadway
Head of Product Marketing
with:
Lincoln Murphy
Customer Success Evangelist
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Can’t attend? Register anyway and we’ll send you the recordings on December 18.