Influitive





How To Turn Developers & Programmers Into Advocates For Your Brand

 


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THE EBOOK NOW

Gaining buy-in from developers and programmers is critical to growing and maintaining your customer base. However, getting the attention of these highly intelligent perfectionists—and then holding onto it—means you need to speak their language. Waste their time with marketing fluff and they won’t look at you twice.

In this new eBook, marketing and sales professionals will learn:

• the art and science behind engaging developers and programmers
• insights into the developer/programmer personality type
• the key challenges you’ll face when communicating with them
• strategies for delivering value to developers and programmers 
• how to incentivize developers to become advocates for your brand

You’ll also get insider tips and best practices from marketers who have experience engaging developers and programmers, including Acquia, Balckberry, MuleSoft and more.

“The most important thing I've learnt about developers is that they love to collaborate with each other. There's no individualism at all.”
Luca Filigheddu, Manager of the Global Developer Ecosystem at Blackberry

“Once you have established trust, developers can be some of the hardest working, most loyal advocates you will ever have. Their desire to grow in their field, share technologies, and change the world is unparalleled. If you technology does this, they will be at the front line singing its praises.”
Michael Stowe, Developer Relations Manager at MuleSoft 

 

Gaining buy-in from developers and programmers is critical to growing and maintaining your customer base. However, getting the attention of these highly intelligent perfectionists—and then holding onto it—means you need to speak their language. Waste their time with marketing fluff and they won’t look at you twice.

In this new eBook, marketing and sales professionals will learn:

• the art and science behind engaging developers and programmers
• insights into the developer/programmer personality type
• the key challenges you’ll face when communicating with them
• strategies for delivering value to developers and programmers 
• how to incentivize developers to become advocates for your brand

You’ll also get insider tips and best practices from marketers who have experience engaging developers and programmers, including Acquia, Balckberry, MuleSoft and more.

“The most important thing I've learnt about developers is that they love to collaborate with each other. There's no individualism at all.”
Luca Filigheddu, Manager of the Global Developer Ecosystem at Blackberry

“Once you have established trust, developers can be some of the hardest working, most loyal advocates you will ever have. Their desire to grow in their field, share technologies, and change the world is unparalleled. If you technology does this, they will be at the front line singing its praises.”
Michael Stowe, Developer Relations Manager at MuleSoft 

 

How To Turn Developers & Programmers Into Advocates For Your Brand

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DOWNLOAD
THE EBOOK NOW