Last March, 750 innovative marketers gathered at Advocamp to learn how advocacy is transforming businesses, driving revenue and delighting customers.

Now we're bringing the experience to you.

Your mandate has never been more far-reaching, or more challenging. But with every new tactic, more buyers tune out your message and turn to peers for the real story. So where's the customer in your marketing strategy?

Join us at The Advocacy Advantage to hear the profound business benefits your peers have realized by embracing advocate marketing, a strategy that puts the voice of passionate customers at the heart of marketing.

Your customers love you. Spark a movement behind your brand with Advocate Marketing.

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Meet Our Speakers

Tracy Eiler


Genevieve Guerette

Director of Customer Marketing

Nicole Granucci

Head of Global Customer Marketing
Genesys Inc

David Feber

Managing Partner
Referential Inc

Abby Atkinson

Senior Manager, Customer Reference Program
FireEye Inc

Jim Williams

VP of Marketing

Deena Zenyk

Principal Consultant, Customer Marketing & Advocacy


1:45 PM Doors Open
2:00 PM Opening Remarks
2:25 PM The State of Marketing and the Advocacy Imperative with Tracy Eiler, InsideView
2:55 PM Selling Advocacy To Executives and Your Board with Genevieve Guerette, Clarizen
3:15 PM Networking Break
4:05 PM Advocacy: From Backroom to Boardroom with David Feber, Referential Inc, and Abby Atkinson, FireEye Inc
4:25 PM Transforming the Customer Experience and Sparking A Movement with Nicole Granucci, Genesys
4:45 PM Deena Zenyk, Influitive
5:05 PM Closing Remarks
5:15 PM - 6:15 PM Networking Mixer with cocktails & appetizers

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1446 Market Street, San Francisco