When designing and running any effective and engaging marketing program or campaign, it’s key to know who your audience is and speak their language, so to speak (pardon the pun).

Most companies have already developed personas to help them better understand, market and sell to their buyers. But they often stop there. What about existing customers, partners and employees who have not only already invested in a relationship with your company, but who have also become enthusiastic advocates for your brand?

This new eBook series explores the art and science behind engaging advocate marketing programs, including:

• The psychology of advocacy
• Insight into the advocate persona (e.g., IT, HR, sales, etc.)
• Key challenges and how to address them
• How to position your asks effectively
• Sample challenges from real advocate marketing programs
• Tips from marketers who have experience engaging this persona

Sign up now and select the persona(s) you are most interested in learning about.